We’ve channeled these insights into a program that puts publishers’ needs first. In the process, I’ve spoken with CEOs, chief revenue officers, content analysts, editors, heads of audience development, sales, marketing and social - basically anyone who will spend time with me - at the world’s top publishers, asking about their challenges, listening to their needs and learning about their goals for audience growth and monetization. My name is Andrew Zalk, and with the help of a whole crew of amazing teammates, I’ve led this program. The program is designed to help all kinds of content creators, from publishers and media companies to bloggers and even brands, reach Flipboard audiences across thousands of topics and areas of interest. These requests inspired us to introduce a paid beta program last summer that gave content creators the opportunity to promote stories, expand audience development, and/or support affiliate and marketing efforts.Īfter receiving interest from over 250 applicants, we accepted 30 initial beta partners and are now ready to extend the paid content program to others. Accessed May 7, 2023.We often hear from publishers that they receive high quality referral traffic from Flipboard, and they wonder what more can be done to drive bigger audiences and engage with readers on our platform. "“We put journalists in charge of the algorithms”: Flipboard CEO on battling misinformation." Nieman Journalism Lab. “We put journalists in charge of the algorithms”: Flipboard CEO on battling misinformation. Nieman Foundation for Journalism at Harvard, 2 Feb.
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